I was recently musing with friends about how we get stuck in ruts – on restaurants and a lot of other things – based on artificial boundaries. Why do we seem to make that leap – that the destination being in a certain town or city determines whether we’ll go there or not? The Triangle area (Raleigh, Cary, Durham, Chapel Hill) may be better integrated into a region than most neighboring cities, but a lot of us still fall into the illogical trap of using the city name.
The Raleigh, NC and Cary, NC divide might be one of the least logical stumbling blocks. It’s less than 10 miles from downtown Cary, NC to our downtown Raleigh, NC office location, depending on the route you pick. (Don’t worry – we have our own parking lot, even though we’re downtown.) From a dentistry point of view, this made me wonder whether Cary, NC residents who are trying to find rarer dental services – like sedation dentistry – are looking online but not finding us. The new regulations by the NC dental board for sedation dentistry might make it even harder for patients who want the service to find certified providers. Maybe I’d not really carefully considered this before because we have a lot of sedation dentistry patients who travel from other states, not to mention those who make the short trip from Cary, NC.
At any rate, the conversation made me think. Maybe I’ll use the maps feature on Google more often to understand my options more logically when I’m looking for services and entertainment venues in the future. And I hope people who need sedation dentistry – especially those who are putting off work they really need – will realize they have more nearby options than they thought. That’s why we pursued the extra training for sedation dentistry years ago and got certified very quickly. We’re trying to remove all the barriers to people getting the treatment they really need or want by providing sedation dentistry, in addition to our other wide range of services.